Restaurant Week Picks Published: July 16th, 2018. Learn more with Eataly's online magazine featuring recipes, stories, guides, and beyond. Sam, our in-house foodie and Restaurant Week expert, reviews the list of participating restaurants and dishes on the menus heâs most excited to try out. Restaurant week is in full swing. So what makes SERRA such a special rooftop restaurant in New York? 'Serra' is Italian for 'greenhouse', and the rooftop really lives up to its name with a lush and beautiful setting.. Up on the roof is SERRA by Birreria, named after the Italian word for âgreenhouse.â Take the elevator to the fourteenth floor and ascend the steps to greet the city skyline. ... Serra by Birreria offers an escape from the New York City streets below to the Italian countryside. Nestled on the 14th floor, above the Italian megastore Eataly, you find this rooftop bar and restaurant called SERRA by Birreria. Serra Fiorita by Birreria will be decked out in florals with a gin cart and even a special, biweekly flower dinner. Awesome (3819) Review - Serra by Birreria. ⦠Unfortunately NYC Restaurant Week has come and gone, but don't let that stop you from dining at one of these great OpenTable restaurants. When seasons change in New York, so does SERRA!For each new season, the rooftop restaurant will transform into a new wonderland showing off its most beautiful decorations. Eataly is just across from Madison Square Park on 23rd street and 5th avenue and is about a 5 to 10 minute walk from Hotel Giraffe. This past weekend, I went into the city to visit Serra By Birreria; a restaurant in Eataly that changes for each season. The cityâs most anticipated restaurants invite patrons for a taste around the world during the three-week-long promotional prix-fixe celebration; take a short trip to Italy for a bite of EATALYâs Serra By Birreria, or to China for a ⦠SERRA by Birreria. Meaning âgreenhouseâ in Italian, SERRA changes with the seasons, always offering a fun, themed atmosphere and a rustic menu reflective of the Italian countryside. Italian Gramercy / Flatiron. A week before flying back I made a reservation at what I thought was one of the hottest spots: SERRA ALPINA by Birreria in Eataly. Iâm sure youâve seen pictures or videos of it while scrolling through Facebook or posts on Instagram, as it seems to be the winter-wonderland/holiday go-to Instagram spot this season! SERRA Stellata by Birreria SERRA by Birreria is a seasonal rooftop restaurant located on our 14th floor. SERRA by Birreria Restaurant Review: Oscar Farinettiâs brainchild Eataly bills itself as a small Italian village in the middle of Manhattan. According to Time Out New York , âIf Italian hygge was a thing, this would be it.â T-BAR Steak & Lounge (Upper East Side) Exceptional Shop high-quality Italian food, discover Eataly's marketplaces, and explore restaurants and events. ... Serra by Birreria. With some of the cityâs most exclusive restaurants offering 2-course lunch menus for $26, and 3-course dinner menus for $42, itâs easy to see why Restaurant Week has become a fan-favorite.